Next group program starts Jan 8th and runs 8 consecutive weeks
Many consultants and service businesses understand the importance of having a marketing plan but fail to create one. They rely on chasing leads and sending out proposals. It might work in the beginning but as the client work rolls in it becomes nearly impossible to continue doing business that way. In short, its not sustainable. What you need is a marketing plan that builds personal brand authority, attracts your ideal clients and turns them into paying customers.
That’s the 4 step process I’ve developed over the years for professional service businesses and consultants.
Over the course of 8 weeks I will pull back the curtain and show you this approach. Its the same approach I’ve applied to multiple 6 figure professional service businesses in the Richmond area including my own firm Indispensable Marketing.
Here's what we will focus on during the live sessions:
Small group sessions meet 4 times over the course of 8 weeks for 60-90 minutes every other week. We will spend about half the time on each week's lesson and the rest will be open to 1:1 time to answer your specific questions. During the weeks that we do not meet you will be expected to take action on the previous week’s lesson and put it into practice.
Session 1) Week 1 - 2 Focus your core promise on a core problem
Matching your message to your ideal client is pretty much everything when it comes to marketing these days. More than anything else your clients want to solve their problems. In this session we'll go to work on identifying your ideal client's problems and your message of promise to address these core issues.
Session 2) Week 3 - 4 Get the must-have elements on your website
Gone are the days of your websites just being a digital brochure for your company. The primary purpose of your website today is to help guide the customer journey. You must use your site to create awareness, trust, educate, inform, nurture, and convert. In this session we will identify the must-have elements you need to get the most from your website.
Session 3) Week 5 - 6 Build a lead generation content platform
Content is air for marketing. But here's the good news – you don’t need as much content as you think. The days of pumping out thin blog posts day after day are over. During week three we will map out your complete content plan for the next six months.
Session 4) Week 7 - 8 Turn leads into paying customers
The current infatuation of the internet marketing set is complex automated lead funnels. While I’m not opposed to teaching lead generation techniques, most consultants just need a few more clients. During this session we'll map out your "client generation system."
This program is for you if
Some reasons why you might consider doing a group program . . .
1. You're simply not getting in front of a enough highly qualified leads.
Many consultants and service businesses have little trouble demonstrating the value they can bring to an engagement - the problem is that they can't attract enough of the right kinds of leads to have profitable conversations in the first place. Solving this challenge is a major focus of this program.
2. You're spending time writing proposal after proposal that go nowhere.
If you enjoy getting results for clients but hate the proposal dance, let me show you how to create a client generation process that attracts only highly engaged, highly committed prospects and turns them into clients.
3. You're struggling to keep up with the work and retain the clients you have.
One of the greatest challenges in running a consulting-based practice is that one day you're chasing work, and the next day you're head down doing the work. This unpredictable cycle leads to mixed results for clients and a constant state of feast and famine for the consultant. In this program we will show you how to get clients started right and how to keep them happy and engaged.
Enrollment closes 1/6/18. Limited space available.
Patrick McFadden is a marketing consultant, a speaker, and the founder of Indispensable Marketing. A small business marketing firm dedicated to transforming the way small business owners think and approach marketing.